NEW HATS
JUST DROPPED.
JUST DROPPED.
PRYNCE is performance-driven clothing rooted in African pride, ambition, and the relentless pursuit of more.
Meet the faces behind PRYNCE — creators, athletes, and leaders who embody our vision.
Artist · Kigali
Rwandan singer and songwriter shaping the sound of Kigali's new wave. B. Threy wears PRYNCE the way he makes music — bold, rooted, and unapologetically Rwandan. Part of the brand family since the first Kigali activation.
"Hunt or Starve isn't a slogan. It's how we made it out of nothing. Komera."
Basketball · Rwanda
Rwandan hooper bringing Hunt or Starve to the hardwood. Enzo's comeback feature with PRYNCE pulled 20K+ views and put the lion in front of a whole new audience.
"On the court there's no in-between. You hunt or you starve. Simple."
Calisthenics · Kigali
No gym, no excuses. Cedrick builds his body the same way PRYNCE builds the brand — with bars, discipline, and whatever Kigali gives him. Hunt or Starve in its purest form.
"The bar does not care where you are from. You either pull yourself up or you do not."
Rwanda-based Creator
Bosanova turns everyday streets into runways and stages — blending fashion and music to put Rwandan culture in the spotlight. Through bold outfits and raw street performances, he captures the real energy of Kigali: the markets, the hills, the movement, the people.
"@movebybosanova"
Prynce is survival gear for the urban jungle. For the ones who build when it's hard, fight when it's easier to quit, and refuse to settle for ordinary.
Hunt greatness. Starve mediocrity.
Every piece tells a story. Every stitch carries a purpose. This isn't just fashion — it's a movement.
PRYNCE is built in Montreal, Canada — rooted in African heritage and designed for the ones who carry where they came from while they chase where they're going.
Yes. Canada and US orders ship fastest. International orders outside North America can take 20–60 business days via Economy International — we know that's a long window, and we're working on faster options as we grow.
You'll receive a tracking number by email the moment your order ships. If you don't see it, check spam or email us at prynceclothing@gmail.com.