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A model stands against a plain light beige studio background wearing a dark charcoal gray cropped sweatshirt with 'PRYNCE' printed in white across the chest, paired with black sweatpants and black sneakers.

A black cropped knit sweater with 'PRYNCE' printed in white across the chest, displayed flat against a solid white background.

PRYNCE Mineral Wash Balloon Sweater

$75.00

PRYNCE Stripe Fleece Crop Jacket

$95.00

A black pullover hoodie with a white distressed graphic on the chest reading 'PRYNCE UNIVERSITY' with a crest and laurel branches, shown on a plain white background.

PRYNCE Sundown Fade Hoodie

$110.00

A black short-sleeve t-shirt with a white graphic print on the front reading 'PRYNCE UNIVERSITY' around a crest design, shown on a plain white background.

PRYNCE Sundown Fade Tee

$55.00

Model wearing the PRYNCE PC Mechanic Jacket with gold zipper, PRYNCE studio catalog tile

PC Signature Mechanic Jacket

$185.00

Blue sleeveless shirt with 'HUNT OR STARVE' text on a light gray background

PRYNCE- Hunt or Starve Muscle Tee

$65.00

PRYNCE- Athletics Jogger

$95.00

PRYNCE- Athletics Mockneck Long Sleeve

$85.00

Beige jacket with 'Hunt or Starve' text on a white background

PRYNCE- Hunt or Starve Coaches Jacket

$125.00

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18 products

FOR THE ONES WHO HUNT

Prynce is survival gear for the urban jungle. Kings who built. Warriors who fought. A spirit that refuses to settle.

Hunt greatness. Starve mediocrity.

Wear the pride.

Shop the look

Person wearing a blue 'Hunt or Starve' t-shirt standing on a city street.

PRYNCE- Hunt or Starve Muscle Tee

$65.00

B. Threy

Artist · Kigali

Rwandan singer and songwriter shaping the sound of Kigali's new wave. B. Threy wears PRYNCE the way he makes music — bold, rooted, and unapologetically Rwandan. Part of the brand family since the first Kigali activation.

"Hunt or Starve isn't a slogan. It's how we made it out of nothing. Komera."

Enzo Manzikabenga

Basketball · Rwanda

Rwandan hooper bringing Hunt or Starve to the hardwood. Enzo's comeback feature with PRYNCE pulled 20K+ views and put the lion in front of a whole new audience.

"On the court there's no in-between. You hunt or you starve. Simple."

Cedrick Fit

Calisthenics · Kigali

No gym, no excuses. Cedrick builds his body the same way PRYNCE builds the brand — with bars, discipline, and whatever Kigali gives him. Hunt or Starve in its purest form.

"The bar does not care where you are from. You either pull yourself up or you do not."

BOSANOVA

Rwanda-based Creator

Bosanova turns everyday streets into runways and stages — blending fashion and music to put Rwandan culture in the spotlight. Through bold outfits and raw street performances, he captures the real energy of Kigali: the markets, the hills, the movement, the people.

"@movebybosanova"

Model wearing the Prynce Essential Cropped Hoodie with joggers, PRYNCE studio catalog tile

$90.00

Tax included. Shipping calculated at checkout.

Cut different for the ones who move different. The Essential Cropped Hoodie pairs heavyweight comfort with a silhouette built to be seen.

Premium cotton-poly blend — built for the urban grind
Cropped silhouette — statement fit
Reinforced double-stitched seams — survival-grade durability
Adjustable drawcord hood
Ribbed cuffs and hem — locked-in fit
Ethically manufactured — no shortcuts

Hunt or Starve.

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Rep the Brand. Join the Hunt.

ATHLETES & CREATORS

We back those who move with purpose. If you hunt for greatness, we want you repping Prynce.

CUSTOM FITS

Get exclusive gear, custom DTF drops, and early access to new releases.

APPLY TO COLLABORATE

Reach out and tell us your story. We're building a team of hunters.

Apply Now

Headwear

PRYNCE AFRICA- Trucker Hat

$55.00

Black cap with 'PRYNCE' text on a mustard white background

PRY NCE Embroidered Denim Hat

$35.00

NY PRYNCE Trucker Hat

$40.00

Black trucker cap with 'Hunt or Starve' text on a white background

Red cap with 'Hunt or Starve' text on a white background

Relentless Hunt or Starve Foam Trucker Hat

$35.00

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4 products

What the Tribe is Saying

★★★★★
The embroidery, the weight, the texture — everything screams quality. It feels like luxury with meaning behind it. You can’t fake that.

Nia R
Montreal

★★★★★
Every morning I see Hunt or Starve printed on my chest, and it hits different. It’s more than a slogan — it’s a warning. Either I move, or I get left behind.

Josh K
Los Angeles, CA

★★★★★
I started wearing Prynce during my lowest point. It reminded me to keep hunting — for opportunities, for growth, for peace. Now it’s part of my daily grind.

Denzel P
Ottawa

★★★★★
Most people talk about mindset — Prynce embodies it. The second I put the hoodie on, it’s like my brain switches to hustle mode.

Malik J
Toronto

Prynce Clothing

Hunt or Starve.