ARMOR FOR THE HUNT
For Those Who Want More
Your ambition doesn’t clock out. Neither does the work.
PRYNCE brings that mindset into what you wear—a reminder to keep showing up, keep creating, and keep pursuing what matters to you.
HUNT OR STARVE.
You weren’t made to blend in. So why dress like it?
FOR THE ONES WHO HUNT
Prynce is survival gear for the urban jungle. For the ones who build when it's hard, fight when it's easier to quit, and refuse to settle for ordinary.
Hunt greatness. Starve mediocrity.
Wear the pride.
The Brand Family
Meet the faces behind PRYNCE — creators, athletes, and leaders who embody our vision.
B. Threy
Artist · Kigali
Rwandan singer and songwriter shaping the sound of Kigali's new wave. B. Threy wears PRYNCE the way he makes music — bold, rooted, and unapologetically Rwandan. Part of the brand family since the first Kigali activation.
"Hunt or Starve isn't a slogan. It's how we made it out of nothing. Komera."
Enzo Manzikabenga
Basketball · Rwanda
Rwandan hooper bringing Hunt or Starve to the hardwood. Enzo's comeback feature with PRYNCE pulled 20K+ views and put the lion in front of a whole new audience.
"On the court there's no in-between. You hunt or you starve. Simple."
Cedrick Fit
Calisthenics · Kigali
No gym, no excuses. Cedrick builds his body the same way PRYNCE builds the brand — with bars, discipline, and whatever Kigali gives him. Hunt or Starve in its purest form.
"The bar does not care where you are from. You either pull yourself up or you do not."
BOSANOVA
Rwanda-based Creator
Bosanova turns everyday streets into runways and stages — blending fashion and music to put Rwandan culture in the spotlight. Through bold outfits and raw street performances, he captures the real energy of Kigali: the markets, the hills, the movement, the people.
"@movebybosanova"
The Story Behind the Creed
Every piece tells a story. Every stitch carries a purpose. This isn't just fashion — it's a movement.
The Cost of Waiting
Every day you wait is a day you spend blending in. The pride doesn't wait. Neither should you.
Ordinary is a choice. So is this.
More Than What You Wear
This is more than what you wear. It's who you decide to be when you put it on. Rooted in a continent. Relentless. Part of something bigger than a brand — a movement inspired by Africa.
Frequently Asked Questions
Every piece is made fresh for you, so processing takes 2–8 business days. After that, Canada and US orders typically arrive in 5–14 business days depending on the shipping method you choose at checkout. Free shipping on Canadian orders $100+ and US orders $120+.
You have 30 days from delivery to return it. Since everything is made to order, we don't hold backup stock to swap sizes directly — you'd return the original for a refund and place a new order in the right size. Check our size guide on every product page before you order to get it right the first time.
Most of our pieces run true to size with a relaxed, oversized fit intentional to the design. Check the size chart linked on each product page — if you're between sizes, we generally recommend sizing down for a more fitted look or staying true to size for the oversized silhouette.
More Frequently Asked Questions
PRYNCE is built in Montreal, Canada — rooted in African heritage and designed for the ones who carry where they came from while they chase where they're going.
Yes. Canada and US orders ship fastest. International orders outside North America can take 15–30 business days via Economy International — we know that's a long window, and we're working on faster options as we grow.
You'll receive a tracking number by email the moment your order ships. If you don't see it, check spam or email us at prynceclothing@gmail.com.